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Reel EFX, Inc provides the entertainment industry with a one-stop mechanical special effects house. The company is also known industry-wide for its outstanding mechanical achievements, such as the Digital Multicam (150 still camera array), Multicinecam (multiple motion picture camera array) and the only fifty foot man-made tornado. Reel EFX also offers products for rental or purchase.

This site is designed to easily locate a specific film clip of effects in our database. Use the search function above to access the film clips by looking up the keywords.

Most Recent Physical Effects

Feature Effects
Behind the scenes of the Katy Perry whipped cream bra shoot
Fabricated roller coaster tracks, Rigged battery powered bumper cars, Elevator drop ride and teacups spinning.
Camera Arm Test
New Old Spice spot. All transitions were shot practically in camera except for the final plate shot with his jeans and boots on
Directed By: Tom Kuntz
Several Effects were created for this spot using multiple winches to feature Ballet-like movements of the office furniture and workers.
Directed By: Jake Scott
Today Show review of AICP's Best Commercial of the Year - "The Man Your Man Could Smell Like" (aka I'm on a horse). See "Old Spice behind the scenes for more."
Directed By: Tom Kuntz
90 Camera Digital Multicam shoot for Ford featuring contestants from American Idol.
3 Setups in one day plus paint, cart and fire hydrant rigging and effects
Behind the scenes rehearsal of the Old Spice commercial 'Questions' - (sequel to Man Your Man Could Smell Like, aka I'm on a Horse). Practical effects: log roll, walking on water, cake drop, flying rig for waterfall jump, water in waterfall, hot tub to decking.
Using a street corner in Downtown Los Angeles, replicated a suicide bomber in a crowded marketplace. Featuring explosions and concussion effects made with air mortars and ratcheting systems.
The main explosion was filmed with our 120 camera Multicam system
Directed By: Ian Sharp
Our Services
Reel EFX has a complete rental department with special effects equipment to meet your needs
Reel EFX has a wide array of effects products for purchase.
Still camera array which permits the creation of a variety of visual effects.
Reel EFX owns the patent on man-made tornado
What's happening at Reel EFX
New Old Spice Commercial Is Out!
Reel EFX | 5539 Riverton Avenue | North Hollywood, CA 91601 | Phone: 818.762.1710 | Fax: 818.762.1734 | info@reelefx.com
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